YouTube’s Mewing Craze Was Pushed by a Rogue Orthodontist and Embraced by Incels
‘They have this picture in their head that they’re going to end up looking like a Brad Pitt.’
Photo Illustration by Kelly Caminero/The Daily Beast/Getty
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For more than a month now, YouTube creator Tina Liu has been going through life with her tongue firmly planted against the roof of her mouth. She follows an elaborate regimen for how to chew her food, and she’s making sure to breathe through her nose, all in an attempt to transform the shape of her jaw.
Liu, a Toronto resident who goes by the YouTube handle “Tina Tomato,” has become the latest YouTube user to embrace “mewing,” a controversial practice that purports to be able to transform the look of a person’s face. By keeping their tongue touching the top of their mouth and chewing plenty of gum, “mewers” believe they can develop more attractive appearances.
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