At least Facebook CEO Mark Zuckerberg can take some bad press in stride: The New York Times’ David Carr says Zuckerberg has rented an entire theater and is taking the Facebook staff to see the film. In earlier interviews, Zuckerberg had said he did not plan to see the film. Meanwhile, one of the film’s producers, Scott Rudin, tells The Wall Street Journal about his dealings with Facebook. "They were trying to figure out a way not to tie Mark's personal identity to the identity of the company," Rudin said. "Because they were and are talking about an inevitable IPO and clearly want the company to be bigger than Mark Zuckerberg."