America Is Selling Its Soul to SoulCycle
FITNESS ALTER
Americans are worshiping to the tune of 8,000 daily SoulCycle rides. And with an IPO on the horizon, the fitness cult is coming your way.
Dina Litovsky/The New York Times
Church is dead.
Instead, a new kind of worship bellows from the horizon: one every bit as spiritual, but more physically taxing and emotionally engaging. And it has music that is so thumping, so trance-inducing, that no Baptist choir can compete.
It’s called SoulCycle. This indoor cycling and full-body fitness cult just sold its soul to the devil when, on July 30, it filed an IPO and will soon become a publicly traded company.