Tina Sharkey’s BabyCenter.com offers advice on everything from fake nipples to getting Botoxed while pregnant—and reaches 80 percent of new moms online.
Cait Murphy has worked as a writer and editor at the Asian Wall Street Journal in Hong Kong; The Economist in London; and Fortune magazine in New York. She is also the author of Crazy '08: How a Cast of Cranks, Boneheads and Magnates Created the Greatest Season in Baseball History (Smithsonian Books, 2007). She lives in New York, where she is at work on a second book.