EXCERPT
The appeal of the brand is less the brand itself than the vast array of cultural tastemakers who have agreed to collaborate over the years.
Gabrielle Bluestone is a journalist and licensed attorney from New York whose writing has appeared in The New York Times, Washington Post, New York Observer, Sunday Times Magazine, Esquire, InStyle and Gawker. She is the Emmy-nominated producer of Netflix’s “Fyre.” Hype is her first book.