HEALTHY CHOICES

MAHA Demands Met as General Mills Removes All Artificial Food Dyes

The move comes after Robert F. Kennedy Jr. announced his plan to get rid of synthetic food dyes in U.S. food.

General Mills revealed Tuesday that it would be removing all artificial colors from its U.S. products by the end of 2027. The Lucky Charms manufacturer also announced that by the summer of 2026, it would eliminate synthetic dyes from its food that is served in K-12 schools, as well from its U.S. cereal. Earlier Tuesday, Kraft Heinz also said that it would stop putting artificial colors and dyes in its U.S. products, adding that it would remove artificial coloring from its products by the end of 2027. These announcements come only a few months after Health and Human Services Secretary Robert F. Kennedy Jr. declared his plan to remove food color additives from U.S. products in an effort to “Make America Healthy Again” (MAHA). Kennedy reportedly held a closed-door meeting in March with CEOs from several major U.S. food companies, including General Mills, demanding they remove artificial dyes from their food, according to a memo viewed by Bloomberg News. “The Secretary made clear his intention to take action unless the industry is willing to be proactive with solutions,” wrote Melissa Hockstad, president and CEO of the Consumer Brands Association, in the memo.