NOT VERY HEIGH-HOPES

The Tell-Tale Sign Disney Has ‘Zero Faith’ in ‘Snow White’

Disney’s confidence in the live-action film seems to be lacking, according to industry insiders.

Insiders believe Disney has “zero faith” in the success of its live action Snow White film starring Rachel Zegler and Gal Gadot, according to a new report from The Hollywood Reporter. The site quotes an “exhibition” source who called attention to the availability of advance ticket sales for the film—which were only offered to the public on Monday despite the film premiering on March 21. “They’ve been going through the motions on Snow White, all but saying, ‘we need to get this thing over with,’” the source is quoted as saying to THR. “An advance sales cycle of less than two weeks just screams ‘We have zero faith in this thing.’” Insiders at Disney pushed back, however, telling the site the late push was always part of the plan to hold out until Gadot and Zegler’s appearance together at the Oscars on March 2 (social media users noted they seemed icy together). External studio and theater sources told the site that Disney’s marketing arm has been suspiciously quiet about the film until recently, as online anti-“woke” mobs attacked Zegler’s casting as the traditionally white character and both she and Gadot stirred controversy ahead of the release with their political views. Tuesday, Variety reported that Snow White’s Hollywood premiere will be scaled back to exclude independent press outlets in favor of an in-house crew.