Trump’s First Snapchat Ad Shows Him Giving Thumbs-Up at 9/11 Memorial
The former president is facing criticism for the inappropriate choice of venue for his latest ad.

Michael M. Santiago/Getty Images
Donald Trump’s new campaign ad on Snapchat shows the GOP nominee smirking and giving a thumbs-up during last month’s memorial service for the nearly 3,000 people killed in the September 11 attacks. It’s the first time Trump has used the social platform during this election, and it appears to be an attempt to get potential voters to the ballot box. The text on the screen reads: “Who needs to vote? You.” But the ad hasn’t gone down well with 9/11 families, who see it as disrespectful. The memorial is regarded as an event that is not politicized. Brett Eagleson, president of 9/11 Justice, told The New York Times the former president should not have used the service as a “photo opportunity.” He added: “I would love to know who he’s making that gesture to. Because it certainly doesn’t seem like a gesture you would make at a solemn ceremony.” The Trump campaign declined to comment.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.
