Vans' New ComfyCush Line of Sneakers Is A Simple Improvement With Lasting Effects

The ComfyCush shoes look like normal Vans on the outside, simple and sleek. But their secret is buried under the canvas.

With an innovative one-piece constructed interior, ComfyCush foam (a branded way of saying memory foam), a moisture-wicking lining, and added arch support, the new ComfyCush Vans shoes are, well, pretty damn comfy. As someone that spent a lot of her youth in Vans, I can attest to the less than enjoyable experience of breaking them (and most sneakers, if we’re being honest) in. But after wearing brand new shoes for over two hours, I genuinely forgot I was wearing them — they were that comfortable.

“The ComfyCush Era exemplifies how Vans is adapting to the evolving needs of our consumers,” said Nathanial Iott, senior director of footwear design at Vans, in a press release. “Often the opportunity to design something new leads to dramatic updates, but the best thing about the ComfyCush Era is that it is truly a classic,” added Matthew Pino, Global Product Merchandising Manager.

Sticking to the classics but elevating their comfort level is an upgrade some brands take for granted. Sometimes, as consumers, we don’t need a fully new idea. The iconic Vans styles exist for a reason, and outfitting them with small improvements to make them even more wearable is a way to continue building a brand that people can rely on.

The new design comes in a few different iconic Vans styles, like the Era, Slip-On, Old Skool, Authentic, Sk8-Hi, and more. Each style is unisex, as well, and there are tons of color options (I received the Era in Navy/Yellow and they’re great).

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