Megyn Kelly Floats Wild Theories About ‘Bimbofication’ Scandal

GOSSIP GIRL

The host has so many thoughts about Kristi Noem’s husband.

Megyn Kelly shared a theory with her podcast viewers on Friday that former DHS head Kristi Noem may have “leaked” her husband’s “bimboification” fetish to new outlets.

“I’ve also read and heard a suspected theory that it was Kristi Noem who leaked it,” Kelly said on Sirius XM’s Megyn Kelly Show, “to engender sympathy for her because she took such a beating, getting fired, in part because of the Corey Lewandowski affair—allegedly, reportedly.”

Kristi Noem hosts a roundtable discussion about securing the Northern Border, in Detroit, Michigan, U.S., June 20, 2025.
Kelly said on Tuesday that she believed Noem had been aware of her husband's dealings all along. Rebecca Cook/Reuters

Kelly, who was critical of Noem and her “ridiculous photo ops” even when she headed DHS, reiterated her previously held theory that Noem must have known about her husband’s crossdressing and online behavior before insinuating that the former official may have started the media firestorm herself.

Bryon Noem
The Daily Mail exposed Bryon Noem's "fetish." Daily Mail+

“She wanted people to know, ‘Hello, this is what I’m dealing with,’ and it did immediately shift the narrative on her,” Kelly added. “I was like, whoa, I understand everything.”

Noem’s husband, Bryon, became the center of a scandal when the Daily Mail published photos and an exposé that revealed his “fetish” for dressing up in oversized breasts and tight tops, and speaking to women posing as “real-life Barbie dolls.”

Noems
Kelly theorized that the couple “struck a deal" in which Noem could have affairs and her husband could have his secret online life. ALEX WROBLEWSKI/AFP via Getty Images

“One of the text messages that came out between Bryon and one of the big-breasted ladies was something like, ‘I can’t leave or something.’ And it seemed more to me like it was a marriage of like, OK, she’s in politics. She was in the house. She was governor of South Dakota. Now she’s DHS chief. She needs somebody on her arm,” Kelly said. “The husband she married when they were just young people. So, he had kind of struck the deal, and she was going to be able to screw around with Corey or whomever, and he was going to be able to do this, and now she’s gotta act shocked.”

Noem, notorious for her combative, blustery rhetoric during her tenure at DHS, addressed the scandal publicly by asking for “privacy and prayers” through a representative, who claimed she was “blindsided.”

Donald Trump at the Kennedy Center
Kelly said she believes Donald Trump knew about Bryon Noem's online interests, too. Evan Vucci/Reuters

Noem isn’t the only person Kelly suspects isn’t being totally honest about what they know, however. She referenced a report that said Bryon Noem’s online interests were an “open secret” at the White House, as she quipped, “They don’t name Trump as knowing, but there’s no way he didn’t know. If it was in the White House, he knew. Trump loves gossip.”

Kelly hasn’t been a fan of Noem’s at least since last April, when she went on a scathing rant about the then DHS chief’s fondness for dressing up with the Department’s agents, which earned Noem the nickname “ICE Barbie.”

“She’s cosplaying an ICE agent. And she, of course, is doing it with, like, 25 pounds of hair, only to be outdone by her 30 pounds of makeup and false eyelashes—and there’s no false eyelashes on an ICE raid,” Kelly said at the time. “I can’t stand these photo ops... I think they diminish ICE.”

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