Oscar Nominee Takes Awards Campaign to Insane New Level

AND THE OSCAR GOES TO...

This actor’s apparent ploy goes further than anything else in the ceremony’s history.

In his quest for a third Academy Award, Sean Penn may have just one-upped all his predecessors.

Less than 20 days before the two-time Oscar winner could receive his third golden statue, a bombshell article detailing the One Battle After Another actor’s decade-old heroic adventure just dropped.

Seann Penn wins his second Oscar 2009
Vying for his third Oscar, Sean Penn helped publish a lengthy feature story in New York Magazine about his heroic antics a decade ago. Kevin Winter/Getty Images

It would take an actor of Penn’s caliber to feign any level of shock at the article’s mysteriously perfect timing, just a few short weeks out from the Oscars.

The lengthy article, published by New York Magazine, paints Penn, 65, as an unequivocal Hollywood hero. In 2013, after the actor learned that an American businessman had been held in a Bolivian prison for 18 months without being charged, he reportedly took action.

Sean Penn testifies on behalf of Jacob Os 2013treicher
In 2013, Penn testified before Congress and met with Bolivia's president to help secure Ostreicher's release from wrongful imprisonment. Paul Morigi/WireImage

Penn, who the article describes as an “ambassadorial thrill seeker,” leveraged his friendship with Bolivia’s president to secure Brooklyn native Jacob Ostreicher’s release.

Ostreicher was a free man in December 2013, so why publish the story now? The answer is simple: Oscar voters have just about one more week to cast their ballots.

For months, Penn has been locked in a supporting actor awards race that has spread the votes evenly. On Sunday, Penn won his first major award at the BAFTAs. Previously, rivals Stellan Skarsgård took home the Golden Globe award, and Jacob Elordi won the Critics’ Choice award.

Benicio del Toro, Sean Penn and Leonardo DiCaprio attend Moët & Chandon At The 83rd Annual Golden Globe Awards 2026
Penn's Supporting Actor battle includes "One Battle After Another" co-star Benicio Del Toro, who previously won an Oscar for "Traffic." Michael Kovac/Getty Images for Moët & Chandon

If ever Penn wanted to win his third Oscar, the last of which he won in 2009 for Milk, now is his chance.

The actor’s awards season strategy is brazen, but it is hardly the first time an Oscars race has inspired outlandish behavior from a nominee.

Leading up to perhaps the Oscars’ most controversial upsets in history, disgraced former Hollywood producer Harvey Weinstein enacted a no-holds-barred approach for Shakespeare in Love.

First Lady Hillary Rodham Clinton is joined by actress Gwyneth Paltrow (center) and Harvey Weinstein at the premiere of "Shakespeare in Love"
Disgraced former film producer Harvey Weinstein made history with his all-out Oscar campaigns, which included tapping the acting First Lady for the world premiere of the eventual Best Picture winner "Shakespeare in Love." Richard Corkery/NY Daily News via Getty Images

Weinstein, 73, recruited First Lady Hillary Clinton to host the film’s 1998 New York premiere, ensured they (very publicly) ran more ads than their opponent Saving Private Ryan, hired consultants to lobby voters, and even began a smear campaign against Steven Spielberg’s war film.

The result: the melodramatic romantic comedy beat out Spielberg’s iconic film in one of the most surprising Best Picture upsets of all time.

Best Actress Gwyneth Paltrow and Best Supporting Actress Judi Dench hold Oscar Awards for Shakespeare in Love at the 71st Annual Academy Awards Ceremony 1999
Paltrow and Dench won two of the film's seven Oscars, which included an upset over "Saving Private Ryan" for Best Picture. Steven D Starr/Corbis via Getty Images

Four years later, Weinstein-led Miramax deployed a new tactic: ghostwriting a New York Times op-ed from the Academy’s former president in favor of Gangs of New York director Michael Scorsese. The industry’s outrage at the tactic left the film empty-handed come Oscars night.

In 2011, Best Supporting Actress nominee Melissa Leo believed her role in Frozen River was her only shot at the coveted golden statue. Fearing her age—at the time Leo was 50—kept her from landing magazine covers like her competitors, Leo paid for her own photos to appear in trade magazines. The images, which depicted the actress in furs, were published with the quote “consider...” above them.

Melissa Leo's aggressive Oscars campaign 2011
Melissa Leo's self-funded advertisements in trade magazines helped the actress take home her only acting Oscar. Melissa Leo/Advertisement

On Oscar night, Leo took home the award in one of the ceremony’s most genuine moments of shock, beating out younger rivals Amy Adams and Helena Bonham Carter.

In perhaps the only other example that rivals Penn’s, The Alamo actor Chill Willis’ desperate attempt to claim an Oscar ultimately tanked his chances.

The aggressive campaign for the 1960 John Wayne-directed film featured ads with the text “We of the Alamo cast are praying harder—than the real Texans prayed for their lives in the Alamo—for Chill Wills to win the Oscar as best supporting actor. Cousin Chill’s acting was great. Your Alamo cousins.“

Needless to say, the tasteless ploy was maligned by the film industry—to the degree that Variety refused to publish it—and Willis went home empty-handed.

Penn will have to wait until March 15 to see if his thinly veiled ploy paid off.

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