‘The Great British Baking Show’ Underwhelming Finale Crowns a Surprise Winner
An unexpected winner added a jolt to a finale that was otherwise lacking in excitement—something that seemed to be true of this entire season.

Mark Bourdillon/Netflix
This year’s new season of The Great British Baking Show has come to a close with a soggy whimper instead of its usual flavorful bang. After hiring a new host with a more calming presence than their last, giving the win to a fan-favorite, and having no controversies, everything feels a bit…uneventful. But is that a good thing?
(Warning: Spoilers ahead for the finale of Series 14 of The Great British Baking Show, including this year’s winner.)
After Tasha, who would’ve been the first deaf winner of GBBS, was eliminated from the competition during last week’s semifinals, the final round was looking a little dry. Dan, a baker who killed at the technical challenges but struggled when it came to creativity, had a promising shot at coming out on top. Josh, who won star baker twice, also had a similar chance. And Matty, a beloved hunk and the baking world’s version of Paul Mescal, made the finale—but with fewer wins under his belt, he seemed to be the underdog.
On finale day, the Baking Show tent felt a little quieter without some much-needed feminine energy around. Prue Leith and Alison Hammond—who was hired to replace host Matt Lucas—could only do so much to keep the power of girlhood alive in the competition.
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While Dan may have been a beast at technical challenges in the weeks leading up to the finale, it was actually Josh who won first place this time for his perfect recreation of lardy cake slices. (This pastry, which has the most British name ever, looks more tasty than it sounds.) Josh, who had earned a flurry of high remarks for his three bakes, appeared to be heading for the win.
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But it was ultimately sweet Matty who won this year’s GBBS, surprising fans who were expecting judges’ favorites like Dan or Josh to take home the title. We love to see an underdog take the cake—no pun intended!
Oh we love an underdog go on matty #gbbo pic.twitter.com/XfW2onVpBj
— Clare Kirwan (@ClaaareKirwan) November 28, 2023
Live footage from my
— Lisa Glynn (@LisaJayne1106) November 28, 2023
house when Matty won #GBBO pic.twitter.com/egYHaBdrtC
Me: I don’t mind who wins
— 🌙✨ (@katjones1995) November 28, 2023
Me when Matty is announced as winner:#gbbo pic.twitter.com/IYtJ8V6yaz
yesss matty!!! we love an underdog coming out on top 🫶🏼 #gbbo pic.twitter.com/mBbVaK9CV7
— niamh (@xniamhamelia) November 28, 2023
me: it’s gonna be josh isn’t it
— rhian (@QUIXKSlLVER) November 28, 2023
alison: MATTY!!!
me: #GBBO pic.twitter.com/YfPl03rWIj
As fans celebrated Matty’s big win, they also rallied around another one of their faves: Alison Hammond. Alison knocked her first season of GBBS out of the park, finding the perfect balance between teasing the contestants and giving them personal space to finish their bakes. Alison and fellow host Noel Fielding have a perfect dynamic. After Saku, this year’s fan favorite award—if there was one—goes to none other than Alison.
I do have to say Alison Hammond has absolutely smashed her first season presenting bake off! She has brought such a new lease of life and her Noel work so week together hope to see her back every season❤️ #gbbo pic.twitter.com/wvCrgqQOgH
— Georgia (@GeorgiaEH17) November 28, 2023
Alison has been an absolute joy this year! #GBBO pic.twitter.com/jKl4ucjC0d
— Duke of Preston (@DOPreston) November 28, 2023
can't really be emphasised enough how much Alison Hammond has improved this series, she is a brilliant and necessary addition to the cast #GBBO
— Jack Robinson (@JackEORobinson) November 28, 2023
All in all, this year’s season of GBBS felt shocking because it was so unshocking. The last few years have brought us conflict in the form of Matt Lucas, as well as offensive country weeks that bastardized Japanese and Mexican cultures. Other than an uptick of dirty jokes from Paul Hollywood and Prue—which are certainly welcome in my house—this season was relatively dull.
But it’s fun to have a little controversy, so long as it’s harmless! We’re not looking for something as abhorrent as last week’s Mexican Week, which was an abomination. Still, events like a huge upset (we’re thinking in the same vein as Janusz or Jurgen’s eliminations), a really hot day in the tent, or a baker who serves as the villain can really make GBBS come alive. This season lacked any pizzazz.
But maybe a tame season of The Great British Baking Show is actually a good thing. After all, it’s meant to be a comfort show. The last few years, which have included an irritating host and a few controversial challenges, were just flukes in the timeline of GBBS history. Now, thanks to better challenges and a perfect new host, GBBS has returned to form.
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