Oprah Starts ‘Book Club 2.0’

O’s getting into e-books. “This is way different from the old book club,” Winfrey said in a video announcing her new club that was posted on her website Friday. “This time it’s an interactive, online club for our digital world.” The new project will be a collaboration between the OWN network and O Magazine, and will kick-off with Wild, a memoir by Cheryl Strayed. Whether or not the club succeeds will be a sign of Oprah’s continued influence, which could once catapult a book to the top of the bestseller list in a matter of hours. For more than a decade Winfrey would feature titles of her choosing on her show, but excitement over Oprah’s picks had begun to decline by the time she went off the air in 2011.