Mystery Woman Musk Eyeing as Twitter CEO Revealed: Report
The trailblazing advertising executive was named in a “Wall Street Journal” report.

Reuters/Jonathan Ernst
Elon Musk’s days as Twitter CEO are now numbered, with the beleaguered billionaire announcing Thursday that he’s hired another executive to take over the role he’s held since purchasing the social media company in October. Musk says the new CEO, a woman he didn’t name, will be at the helm of Twitter in six weeks. The Wall Street Journal later reported the mystery pick is NBCUniversal’s current head of advertising, Linda Yaccarino, who is currently in talks to take the top spot at Twitter. Musk says he’ll stick around as the company’s executive chair and chief technology officer, which will oversee “product, software & sysops.” The change comes as Musk has been heavily criticized for making sweeping changes to Twitter on a whim, scaring off advertisers and hurting the platform’s credibility by wiping out account verification.
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
— Elon Musk (@elonmusk) May 11, 2023
My role will transition to being exec chair & CTO, overseeing product, software & sysops.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.