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Luxury vacations in Lake Como and Kauai’s south shore aren’t enough. In his 25 years in business, Lash Fary, founder of marketing company Distinctive Assets and the architect behind the world’s most elaborate gift bags, has fantasized about giving Hollywood royalty even more come Oscar night. “Oprah beat me to it, but I’ve always wanted to give cars,” Fary says, recalling the landmark episode of The Oprah Winfrey Show in which the host gave audience members Pontiac G-6 sedans. Specifically, he envisions giving electric cars with year-long leases (something he considers an improvement to certificates for three-month, conventional car leases, which the company has given in the past). “Instead of using suitcases, we’d put all the gifts in a car that they drive away,” he says of his fantasy gift “bag” for Oscar nominees. Can you even?
Fary hasn’t been able to give his white whale of a gift just yet—he says he’s in talks with a couple of electric car companies and may be able to give year-long leases sometime in the next few years. Then again, the swag he’s negotiated to give this year’s 26 select Academy Award nominees isn’t exactly kibble (though actual kibble is included in this year’s offerings).
The items totaling a six-figure sum include Potenza microneedling with radio frequency treatments (made to deliver a lit-from-within glow that celebs love to attribute to water intake alone), complementary project management services from Maison Contractors (an LA company that specializes in luxury, custom home renovations), a private sound bath with healer Kate Schofield, an $1800 wine fridge and lots of R&R. Specifically, three nights of exclusive and private use of the Chalet Zermatt Peak property (and staff) in Switzerland for a party of 10; a seven-day wellness retreat at the famed Golden Door in Southern California; and a three-night stay in a luxury villa for a party of two at Saint-Barth Paradise in St. Barts.
Typically, only two gift bag recipients cash in on these instant vacations in a given year, Fary says. Two! Last year, Stephanie Hsu didn’t let a luxury stay in a converted lighthouse at Faro Punta Imperatore in the Gulf of Naples, Italy, go to waste, and the last time Mark Ruffalo was nominated, he and his wife opted in on a stay at Grand Hotel Excelsior Vittoria in Sorrento, Italy.
Want to suss out who in Hollywood can’t pass up a free vacation? Check the social media feeds of Oscars host Jimmy Kimmel and those nominated for Academy Awards in the best actor and actress, best supporting actor (which include Ruffalo) and actress, and best director categories this year, as this is the exclusive bunch who will receive a $170,000 “Everybody Wins” gift bag (far fewer than who receive the five-figure Grammy gift bag that Fary also produces).
Though this (or any gift bag) isn’t officially associated with the Academy (and hasn’t been since a 2017 lawsuit over the matter), celebs still get excited about receiving the goods, Fary says. Dispensing of the bags certainly recalls a certain Publisher’s Clearinghouse kind of vibe: “Rachel McAdams happened to be meeting with her manager when her bag was dropped off,” he says. “She poked her head [from out of the meeting] to excitedly ask, ‘Is that for me?’” Best Director nominee Bary Jenkins’ had the same reaction when his “Everyone Wins” bag was delivered to his home, Fary says. This year's best actress nominee, Sandra Huller, also requested that her bag be shipped to her home ... in Germany. Maybe plans to deliver all that swag in a leased car is better left on ice after all.
Below, find a few of the more portable items featured in this year’s gift bag for select nominees.
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