When it comes to bad products, ad men like to say, good publicity just makes them fail faster.
This appears to be the fate of Fox's lame royal reality show, "I Wanna Marry Harry" where single American women competed for a man they were fooled into thinking was Prince Harry.
It received acres of coverage, but it was mostly unremittingly negative, and it went largely unwatched by viewers.
Barely 2 million people watched the first showing; by this week, that number dipped just below a million.
Time.com wonders today whether it was only watched by "the losers of bets and people who had just died in front of their television sets."
Fox is to make the remaining episodes available on demand.