Music

Levi’s Changes Name to Match New Beyoncé Song

IF IT FITS

The clothing brand’s Instagram features a new name that fits the pop culture moment just right.

Beyonce leaves the Luar fashion show at 154 Scott in Brooklyn during New York Fashion Week on February 13, 2024 in New York City.
James Devaney/GC Images

Levi’s has responded to Beyoncé giving the brand a nod on her new album, Cowboy Carter.

The award-winning artist’s newest album, which dropped on Friday, included the track “Levii’s Jeans” featuring rapper Post Malone, an obvious reference to the brand, with a little twist to note that this is Act II...

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