‘SNL’ Alum Reveals Huge Paycheck to Revive Iconic Character

BETTER BELIEVE IT

And yet, Jason Sudeikis insists money isn’t what made him agree to a fourth season.

Jason Sudeikis confirmed he made $1 million per episode for Season 3 of Apple TV’s Ted Lasso, with the possibility of an increase for Season 4.

Ted Lasso‘s third season was purportedly its last, culminating in the lovable soccer coach’s move back to Kansas City following AFC Richmond’s second-place finish in the Premier League. Season 3 came out in 2023, and Sudeikis was satisfied enough with the show’s arc that the money didn’t tempt him.

“That wasn’t a negotiation tactic,” Sudeikis said in a new interview. “The story was told. Ted went home to be with his son. I wasn’t going to have Ted uproot their life to justify the money truck. It made no sense to me.”

Ted_Lasso_Photo_030106_wltdwy
Juno Temple as Keeley Jones (left) and Hannah Waddingham as Rebecca Welton (right) in "Ted Lasso." Colin Hutton/Apple TV+

But, in early 2024, Sudeikis started questioning whether Ted’s story really had ended. He convened the show’s writers to see if there were any ideas worth developing.

“We were just kind of kicking the tires on it—or, as we were saying at the time, checking the viability of the soil,” said Brendan Hunt, a co-creator who plays Coach Beard on the show.

Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - Halftime Show - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026. Ted Lasso and Coach Beard, played by actors Jason Sudeikis and Brendan Hunt, perform during the halftime show.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - Halftime Show - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026. Ted Lasso and Coach Beard, played by actors Jason Sudeikis and Brendan Hunt, perform during the halftime show. Brian Snyder/REUTERS

The group landed on a plot that would return Ted to the U.K., this time to coach AFC Richmond’s all-female team. Hannah Waddingham, who plays Rebecca Welton, was initially apprehensive about returning, because she didn’t want to “do it a disservice, this beautiful thing.”

Ted Lasso‘s third season was a smash hit with 283 million viewing hours, and its previous two seasons won 13 Emmys and a Peabody. The cast was invited to meet with then-President Joe Biden at the White House in 2023. Sudeikis, in character as Ted Lasso, introduced Justin Bieber during the World Cup Finals Halftime Show. Ted will return to the U.K. on August 5, where he’ll be greeted with open arms.

“Welcome back, Coach,” an AFC Richmond fan tells Ted in the Season 4 teaser. “Too bad you’re coaching a bunch of girls, ya wanker.”

Obsessed with pop culture and entertainment? Follow us on Substack and YouTube for even more coverage.

Got a tip? Send it to The Daily Beast here.