On Earth Day and beyond, it’s important to support the brands and businesses doing everything they can to make our world a better place. PUMA’s dedication to sustainability runs deep—its 10FOR20 initiative seeks to address any outstanding environmental and social issues in its supply chain by the end of this year. As a part of that ongoing commitment, PUMA partnered with First Mile: a network that supports micro-economies and local entrepreneurs while helping to prevent waste from reaching landfills and the ocean. Just in time for Earth Day, PUMA is rolling out some brand new styles and colorways as part of the PUMA x FIRST MILE collection.
Here's how the partnership works: First Mile collectors source plastic bottles from underdeveloped communities in Haiti, Honduras, and Taiwan to trade at local plastic collection centers. From there, each bottle collected is sorted, cleaned, shredded, recycled into yarn, then knitted or woven into fabric to ultimately become apparel, footwear, and accessories from brands around the world.
The PUMA x FIRST MILE collection supports this initiative, helping to create sustainable jobs and positive social impact that’s rooted in human connection and a shared desire for a less wasteful world. Shop the full collection—featuring sneakers and activewear made using First Mile’s yarn recycled from plastic bottles—or check out some of the highlights below for your Earth Day (and wardrobe) inspiration.
With a brand new set of colorways and styles to choose from, check out the entire collection and shop today to get the full look from PUMA x FIRST MILE.
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