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      Pay Dirt

      Sketchy Facebook Ads Beg Boomers to Turn Away From Fox News

      PAY DIRT

      Campaigns with unclear ties are out to poach Fox News’ older viewers and bring them to OANN and The Epoch Times.

      Lachlan Markay

      Reporter

      Updated Aug. 08, 2019 4:36PM ET / Published Aug. 08, 2019 12:24PM ET 

      Photo Illustration by Elizabeth Brockway/The Daily Beast

      Welcome to Pay Dirt—exclusive reporting and research from The Daily Beast’s Lachlan Markay on corruption, campaign finance, and influence-peddling in the nation’s capital. For Beast Inside members only.

      The upstart conservative network One America News is trying to build a business model as a Fox News alternative. Publicly, that means begging President Donald Trump to tune in. But behind the scenes, someone is spending decent sums of money to convince boomers to “make the switch.”

      A pair of Facebook pages have popped up in recent weeks that exist for no reason but to encourage older Americans on the platform to drop Fox in favor of OANN. The pages, titled “Informative Tips for the Community” and “American Voices Today,” have together spent more than $70,000 since last month on Facebook ads pressing for Fox viewers to tune into OANN instead. All of the ads target people over the age of 55.

      Lachlan Markay

      Reporter

      @lachlan

      Got a tip? Send it to The Daily Beast here.

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