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Threads Could Kill Twitter Because It Adopts the Best Ideas

Mark Zuckerberg’s new social media app might be a total ripoff, but it’s easy to use and lacks the toxicity of Elon Musk’s Twitter.

An illustration including images of Mark Zuckerberg and Elon Musk and a stock images of Threads.
opinion

Photo Illustration by Kelly Caminero / The Daily Beast / Getty

I’ve tried them all, and Meta’s new “Threads” poses the greatest opportunity to (finally) transcend Twitter. Perhaps that’s why the social media app is already being dubbed the “Twitter killer.”

Like Donald Trump, reports of Twitter’s demise always seem to be greatly exaggerated—or at least, premature. But there are a couple of reasons why this latest challenge cannot be cavalierly dismissed: a) Twitter has frustrated and alienated users, and b) Threads is the first competitor that is intuitive and user friendly—and has the resources of some guy named Mark Zuckerberg.

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