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      Entertainment

      Viral Video of the Day: A 'Bloomsday' Primer

      Why James Joyce's 'Ulysses' is celebrated today

      Alex Chancey

      Updated Apr. 14, 2017 3:37PM ET / Published Jun. 16, 2014 11:00AM ET 

      Fran Caffrey/AFP/Getty

      We're getting a little bookish for today's viral video. Every June 16th, literary nerds worldwide celebrate 'Bloomsday,' named for Leopold Bloom, the protagonist of James Joyce's classic novel, Ulysses.

      We're betting you don't have the time to read the 900-page modernist tome today—it's available to read online for free if you do—so here's a 60-second primer explaining Bloomsday and its significance.

      READ THIS LIST

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