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Apple is cutting the price of select songs on iTunes to 69 cents (from 99 cents before tax) and for the first time, songs will be free of copy protection, meaning users can duplicate tracks and transfer music to non-Apple devices. Apple marketing exec Philip Schiller announced the changes at Macworld in San Francisco on Tuesday. The new pricing model includes three tiers, to be determined by record companies: 69 cents, 99 cents, and $1.29.