02.24.11 11:51 AM ET
Winds Of Change
The first in a series of eight columns focusing on emissions-free wind power will assess where renewable energy stands globally in the marketplace. If the planets align favorably for wind, 2011 will be a landmark year that deploys important change for the leading sustainable energy resource on the world stage.
Second in a series on sustainable wind energy, this column focuses on the new, independent not-for-profit, WindMade™, making its global début at the World Economic Forum in Davos, Switzerland starting later this week.
In the span of one week, the announcement for the first-ever wind energy label to help consumers identify how a product is made coincided with the program’s architects being awarded the world’s most prestigious clean energy prize. Both a new initiative and a new trustmark, WindMade™ is the brainchild of Denmark-based Vestas, the largest wind power producer. Just before headlines began circulating, The Daily Beast spoke with its Senior Vice President, Morten Albaek about how the WindMade team of founding partners is set to make its swirling blue mark on the world.
From the climate-change crisis to the mass appeal of clean energy, panelists weighed in on WindMade, the first consumer label identifying products made with wind power, at the World Economic Forum in Davos. Watch video of the best moments from the announcement of this new energy initiative.
The fourth in an ongoing Daily Beast series on wind energy and the new global consumer label, WindMade™, this week’s column covers new initiatives aiming to support wind energy and improve product transparency for consumers.
The fifth column in the ongoing Daily Beast series on wind energy acknowledges some of the businesses that have begun to invest in sustainable energy as they imagine a new way to power the future.
In the course of the recent World Economic Forum in Switzerland, some of the far-reaching goals of wind energy were aired on the world stage involving many of the key players in the renewable industry.
Now that WindMade™ has débuted, establishing the criteria for how companies and products can credibly earn the initiative’s first global consumer label is the next order of business.