Yikes

09.28.12

Signs of the Times

These are hard times most places, but not everywhere. I live in a fancy zip code and accordingly receive some unusual junk mail. Yesterday we got a mailing from a fractional private-jet ownership company. One page in the expensively printed brochure especially caught my attention.

Your daughter is about to turn 5. How do you make it magical at 30,000 feet in the air?

ANSWER: As a … fractional owner of your own aircraft, you get round-the-clock access to a personal travel manager. … Whether it's a beautiful birthday cake or a special rendition of 'Happy Birthday' from your flight crew, your Customer Account Manager ensures that every detail is tailored to your tastes, your companions' comfort and your destination.

Most popular onboard birthday cake: Chocolate Ganache.

I'm sure there are some sad stories embedded in this piece of marketing - corporate single parents who can't postpone their travel even for a young child's birthday - but still … yikes.