Frida Giannini is the Creative Director of Gucci.

My Trip

Gucci’s creative director, Frida Giannini, documented her trip to the Venice Film Festival for The Daily Beast last year. Now, she travels to Shanghai to stage the house’s first-ever fashion show there—and to celebrate its new campaign, starring Chinese superstar Li Bing Bing. From bargaining for jewels in the French Concession to rubbing elbows with Hilary Swank, she keeps a diary of her journey exclusively for The Daily Beast.