EXCERPT
Using the power of narrative, Pratt became the evil half of Speidi, a pair on the ‘reality’ show ’The Hills.’ With a storyteller’s skill, he made us hate him and it made him rich.
P. W. Singer and Emerson T. Brooking are the authors of LikeWar: The Weaponization of Social Media. Singer is a strategist at New America and a consultant for the U.S. military, intelligence community, and Hollywood. He the author of several best‑selling books, including Wired for War and Ghost Fleet.
Emerson T. Brooking is an expert on conflict and social media. He served most recently as a research fellow at the Council on Foreign Relations and has written for the Atlantic, Foreign Policy, and Popular Science.