Dr. Robert H. Lustig is the author of The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. He is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco. He is also the president of the nonprofit Institute for Responsible Nutrition, dedicated to reversing childhood obesity and Type 2 Diabetes. He consults for several childhood obesity advocacy groups and government agencies.