It takes a lot to grab our attention in this overstimulated world. You Auto Know: Ideas That Move Us, our drivetastic new editorial series sponsored by Autotrader, celebrates those fun and fascinating stories worth stopping for.
Barrett Pall first took to social media as an outlet for his many jobs and interests. But once people started to notice, that’s when he realized what it could really mean.
“There’s this word ‘influencer’ that we’re given once you have all these people following along with you,” says Pall, “and it means you have real impact on someone’s life.”
In this installment of You Auto Know, The Daily Beast spent the day with Pall to see what drives and inspires him and learned a little more about his thoughts on the importance of social media.