Manly Drinks Exclude Women

    This video frame grab provided by the Dr Pepper Snapple Group, shows the new Dr Pepper TEN beverage. It's not often that a major brand tries to block out an entire segment of the population, but that's exactly what Dr Pepper is doing with the launch of its latest product, Dr Pepper TEN. (AP Photo/Dr Pepper Snapple Group)

    AP Photo

    Men are apparently so opposed to drinking “girlie” diet sodas that the industry has been forced to come up with a macho alternative. Dr Pepper has unleashed the latest: Dr Pepper Ten. It has 10 calories, and an over-the-top ad campaign that practically screams “no girls allowed.” There’s even a Facebook page with an app called “Dr Pepper Ten Man’ments,” an aggressively macho spin on the Ten Commandments whose teachings include such pearls of wisdom as “Thou shall not post pics of your outfit.” It’s not clear whether Dr Pepper’s efforts are actually attracting its target audience, but it seems to have successfully ticked off at least a few female consumers.

    Read it at USA Today