Starbucks to Offer New Juice Brand

    In this photo taken Monday, April 25, 2011, a Starbucks cup is shown in Cherry Hill, N.J. Starbucks Corp.'s on Wednesday April 27, 2011 said that its second-quarter net income jumped 20 percent as more customers visited its stores, and it bumped up its earnings forecast for the year. (AP Photo/Matt Rourke)

    Matt Rourke / AP Photo

    Tall carrot juice, please, and a venti cranberry. The king of coffee has acquired Evolution Fresh Inc. in a move to offer a new brand of juice products at Starbucks chains. The acquisition is part of a broad strategy to focus on wellness. The company plans to “reinvent” the $1.6 billion juice segment in response to consumer demand for healthier options. “The acquisition of Evolution Fresh supports our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution,” said Jeff Hansberry, president of channel development for Starbucks.

    Read it at LA Times