Tall carrot juice, please, and a venti cranberry. The king of coffee has acquired Evolution Fresh Inc. in a move to offer a new brand of juice products at Starbucks chains. The acquisition is part of a broad strategy to focus on wellness. The company plans to “reinvent” the $1.6 billion juice segment in response to consumer demand for healthier options. “The acquisition of Evolution Fresh supports our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution,” said Jeff Hansberry, president of channel development for Starbucks.
JUICING Matt Rourke / AP Photo