Some publicity campaigns do more harm than good. Carnival Corp. is reportedly offering victims of the Costa Concordia cruise disaster 30 percent off future cruises. Meanwhile, Italian officials says there may have been several unregistered passengers aboard the ship, making it hard to say exactly how many people are still missing. The ship’s captain, in a leaked interrogation, is now claiming he piloted the ship near the shore under orders from the company as part of a publicity stunt—what he calls a “recurring practice.” Costa Cruises has denied all allegations.
Cold Comfort Enzo Russo / EPA-Landov