Missy Franklin to Skip Endorsements

Maja Hitij, DAPD / AP Photo

Missy Franklin, the American triple gold-medalist swimmer, said Friday that she plans to maintain amateur status and go straight to college after her senior year of high school. It's a decision that will likely cost the 17-year-old millions in endorsement deals, and one that sets her apart from other Olympic darlings—like gymnast Gabby Douglas, who will appear on a special box of Corn Flakes. Franklin, a native of Aurora, Colo., yesterday broke the world record for 200m backstroke. "Everything I've done here is for them," she said, referring to the victims of the recent shooting there.