Beyoncé Signs $50M Pepsi Deal

    LOS ANGELES, CA - JULY 01:  Singer Beyonce accepts the award for Best Female R&B Artist onstage during the 2012 BET Awards at The Shrine Auditorium on July 1, 2012 in Los Angeles, California.  (Photo by Michael Buckner/Getty Images For BET)

    Michael Buckner / Getty Images

    Pepsi just got a lot more bootylicious. Beyoncé has signed a massive advertising deal with Pepsi. The multi-year deal will fund commercials and print ads, as well as Beyoncé’s fee for supporting “the singer’s chosen creative projects.” Sources say the deal is unusual: Pepsi will will provide money for events, photo shoots, or “almost anything else” that B feels is a creative partnership opportunity. One expert said, “They’re betting a lot on Beyoncé—so it’s no wonder they’re looking for her input on how to make it work.”

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