Goodbye, Yellow No. 5. Parents can soon feel a little better about boxed macaroni and cheese for dinner since Kraft has announced it will no longer use artificial dyes to achieve that signature neon orange color. Instead, Kraft will use paprika and other spices. Parents and bloggers, Lisa Leake and Vani Hari, lobbied for the change after learning the pasta sold in the UK was dye-free, because of strict regulations on food additives there. Only SpongeBob SquarePants, Halloween and other kid-friendly shapes will be affected by the switch. "Original flavor" Mac & Cheese will have all the dyes you’re used to.