THE BIG PAYOFF

Maddow’s Tax Returns Show Beats All of Cable in Ratings

MSNBC

Maddow

Tuesday evening’s episode of The Rachel Maddow Show, in which the eponymous host and Daily Beast contributor David Cay Johnston revealed President Trump’s 2005 tax returns, scored huge ratings, beating out all other cable-news competitors. According to Nielsen data, the show raked in 4.1 million viewers, beating out Fox News (which normally wins the cable-news set for the 9 p.m. hour), CNN, and the rest of all cable television. Additionally, that viewership figure was enough to beat out even ABC and Fox broadcast-network ratings during the 9 p.m. ET hour. This was the highest-rated program ever for The Rachel Maddow Show in both total viewership and the key ages 25-54 demographic. Maddow teased this particular evening’s show with a tweet—“BREAKING: We’ve got Trump’s tax returns. Tonight, 9pm ET. MSNBC. (Seriously.)”—and was widely mocked for how long it took the host to finally reveal what many ultimately viewed to be a lackluster scoop on the president’s old tax returns.