Measurements: Carolyn Murphy sneaks onto this list courtesy of her clean-cut American aesthetic and commercial marketability. While not a runway presence or high-concept fashion icon, she has established herself as the face of retail, from Banana Republic to Lord & Taylor. A regular in Sports Illustrated’s swimsuit issue, Murphy has bankability with the male crowd, and her lucrative contract with Estée Lauder gives her an incredible platform with women and within the beauty industry. Murphy earned an estimated $3 million in the last year. As one agent says, “Valuable models have a look that the customer can identify with.” And that’s Murphy.