Founder: Tavi Gevinson
Tavi Gevinson, of Oak Park, Illinois, began blogging when she was 11 years old. She turned 14 on Wednesday—but has already become the grand dame of fashion bloggers with
The Style Rookie. And she's already been the subject of fashion world
scandale: Seated behind Tavi at the Christian Dior show in Paris last February, an editor for Grazia Magazine
lamented on Twitter: "Dior through Tavi's pesky hat," with a picture of the back of Tavi's head. The comment set off a firestorm of blogs and tweets, and became a symbol for the tension between bloggers and magazine editors. "It sums up the Haters thing altogether," Tavi wrote on her blog. "… If I wore leather and studs no one would complain, and I'm not sorry for bringing a bit of color into the room. Haters gonna hate…" Since 2008, Tavi's been flooded with book and TV offers, which she's reportedly all turned down. In addition to running her blog, Gevinson has written for Harper's Bazaar and done a video for Target. But for now, she just has to get through middle school. She
wrote recently on her blog for Pop Magazine: "I composed this outfit in my head during school today. Life has been torturous ever since."