Sundance Festival Preview
From French Fries to Film Studios
The mastermind behind Super Size Me, Morgan Spurlock, is back to reveal the presumed, yet damaging truth about another industry—one less likely to lead to death via French fry or McFlurry. The Greatest Movie Ever Sold is Spurlock's ultimate and unapologetic look at the entertainment industry's use of product placement and integration. For his meta-movie, the filmmaker attempts to earn financing entirely from the brands he examines in the film—exactly the type of bold move documentary-lovers have come to expect from him. "Everywhere you look it seems like something's being brought to you by some sponsor or some corporation," Spurlock told The Hollywood Reporter, which recently claimed that Sony was already interested in picking up The Greatest Movie Ever Sold. "So we said, 'Why not make a doc that looks at that and have the brands actually pay for it?'"