Although South by Southwest (SXSW) initially was named (with modification) after the Alfred Hitchcock film North by Northwest, it began back in 1987 as a DIY music festival in Austin, Texas, that attracted some 700 attendees. Now in its 28th year, SXSW has grown into a behemoth of a festival divided into three sections: music, film, and interactive. The 2015 edition will run from March 13-22, and attract some 150,000 attendees. They’ll partake of various conferences and keynote speeches, 2,200 performing musical acts from around the world, and 118 feature-length films from 29 countries. There is a lot to take in at the fest, but here this year’s must-see events.