Google+ Is a Ghost Town

EPA / Landov

Image #: 15401720 epa02927746 An iMmage showing the profile of two men in front of a monitor, with the logo of the social network Google+ in Hanover, Germany, 21 September 2011. Google opened up its would-be Facebook rival Google Plus to the public for the first time 20 September after the social networking platform had been in test mode with a limited audience for three months. Google is hoping that the service will help it catch up to Facebook after falling far behind in amassing social networking users. With Facebook now boasting 750 million users and the most traffic on the web, it poses a huge threat to Google's dominance of online advertising. EPA/JULIAN STARATENSCHULTE /LANDOV

Google is touting its social-networking service as a robust competitor in the ferociously competitive market, with more than 90 million users. But according to new data from the Web research firm ComScore, Google+ is a "virtual ghost town" compared with Facebook, which it strongly resembles. Users spend an average of three minutes per month on Google+ compared with six or seven hours on Facebook. Tech analysts say Google has failed to distinguish its product from Facebook, and users are confused about why they need another social timeline–centered network.