The New York Times columnist might be known for being a moderate politically, but he spends lots of his time finding studies in the social sciences that support his claims. His “Paradise Suite” books told stories about Bobos in Paradise—bourgeois and bohemian, or bobos, being what Brooks calls the new upper class. His newest, The Social Animal, surveys a wide range of studies in cognitive psychology, neuroscience, and sociology to promote his view of human nature.
Blue-chip media credentials: check
Plain, trendy book cover: check
Catchy title: check (The Social Animal: The Hidden Sources of Love, Character, and Achievement)
First book praised: check
Latest book panned: check
TED talk: check