Shirtless lifeguards guard new Hollister store

The new Hollister store in New York City—the first of the chain to open its doors in the Big Apple—doesn't open to the public until Thursday, but that doesn't mean Hollister isn’t getting pulses pumping. Recently, shirtless lifeguards (akin to the half-naked males who stand outside the New York Abercombie & Fitch flagship store) were spotted on the street outside the store. Clad in red shorts, dark sunglasses and complete with suntan lotion slathered noses, the topless hunks are redefining the definition of “doormen.”