The Celebrity Impact Rankings

Through her reluctance to cooperate with a war-crimes tribunal and her all-around bad behavior, a supermodel is bringing much-needed attention to atrocities in Sierra Leone.

Matt Sayles / AP Photo

Matt Sayles / AP Photo

#1, Justin Timberlake

Charity: Shriners Hospital for Children
Annual Impact: $9,262,381

Talk about powerful branding. Timberlake’s name appeared alongside Shriners in over 1,000 newspapers or magazines over the last two years thanks to the Justin Timberlake Shriners Hospital for Kids Open, an annual Las Vegas golf event televised on the Golf Channel. He also headed up a benefit concert for the organization this fall, and got fellow pop stars Taylor Swift and TLC in on the act, though he hasn’t yet been spotted wearing the famous Shriners fez.

Breakdown: TV ($617,981), Print ($8,625,000), Internet ($19,400), Personal donations (undisclosed)

Carlos Alvarez / Getty Images

#2, Madonna


Charity: Raising Malawi
Annual Impact: $5,540,068

After co-founding Raising Malawi in 2006 to aid the nation’s two million orphans, Madonna has become one of the most hands-on philanthropic celebrities. She had to go through a fair bit of legal wrangling, but the pop star eventually adopted two Malawian children, Mercy and David. Of course, the coverage and controversy sparked by the adoptions generated significant press, as she and the charity were mentioned in over 600 newspaper or magazine articles in the last 24 months. The organization focuses on providing basic needs for children including nutrition, education, health care, and clothing, and to kick-start donations Madonna has vowed to match every dollar donated to the organization out of her own pocket.

Breakdown: TV ($455,568), Print ($4,897,500), Internet ($187,000), Personal donations (undisclosed)

Katy Winn / AP Photo

#3, Pamela Anderson

Charity: PETA
Annual Impact: $4,840,168

With nearly 2 million Internet search results for Pamela Anderson and PETA, it’s clear that sex can sell charity, as well. One of Hollywood’s longest and most outspoken PETA supporters, she has stripped down for them many times, including the “I’d Rather Go Naked Than Wear Fur” campaign, and a stint posing naked with other protesters in the window of fellow vegetarian Stella McCartney’s London store. Most recently she starred in a racy ad as an unconventional airport security guard, stripping down passengers that were wearing animal products. The ad was supposed to run in airports but was banned by CNN Airport Network due to concerns that children may view the scantily clad activist.

Breakdown: TV ($217,668), Print ($2,772,500), Internet ($1,850,000), Personal donations (undisclosed)

Krista Kennell / Sipa Press / AP Photo

#4, Oprah Winfrey

Charity: Oprah’s Angel Network
Annual Impact: $3,973,870

The queen of all media is a mastermind at self-promotion as well as influencing the millions who tune in to her every move, but that self-promotion often has a selfless slant. While she promotes other charities as well as her own with near equal consistency, her affiliation with the Angel Network garnered nearly 300 mentions on broadcast television and in newspapers or magazines during the time period we considered. Created in 1997, the Angel Network has attracted $80 million in public donations (Oprah funds the charity’s operational expenses, which The Daily Beast estimates to amount to $1.2 million per year). Oprah donated $40 million to build the The Oprah Winfrey Leadership Academy for Girls-South Africa. (The school was embroiled in controversy in 2007 when a school matron was accused of physical and sexual abuse.)

Breakdown: TV ($192,870), Print ($2,205,000), Internet ($376,000), Estimated personal donations ($1.2 million)

Steve Thorne / Redferns / Getty Images

#5, Bono

Charity: ONE Foundation
Annual Impact: $3,598,313

Second only to Angelina Jolie in terms of broadcast television coverage in the last two years, Bono and the ONE Foundation—an anti-poverty, anti-AIDS charity focused on Africa—generated nearly 1,500 mentions on the small screen. In the last 20 years, Bono has progressed from a charitable performer to an international activist and three-time Nobel Peace Prize nominee. As for putting his money where his mouth is, “Bono has made significant financial contributions to ONE and other charitable organizations over the years, nearly always anonymously as a matter of principle,” says ONE spokesperson Kathy McKiernan. “Bono has opened doors for ONE to lobby our issues at the highest levels of government.”

Breakdown: TV ($948,313), Print ($1,240,000), Internet ($1,410,000), Personal donations (undisclosed)

Matt Sayles / AP Photo

#6, Angelina Jolie

Charity: UNHCR
Annual Impact: $3,015,070

International movie star Angelina Jolie attracted more than 1,800 mentions for the United Nations High Commission for Refugees, where she has served as a goodwill ambassador since 2001, and garnered the most television coverage of any celebrity on our list. In June, she and husband Brad Pitt gave $1 million to the organization to help those displaced during military violence in Pakistan, a country she has visited three times since her U.N. affiliation. She also visited Iraq for the third time this summer, pledging to a local family she would return: "I want to come back and find you in a better place and in a different situation. You need help not because you are poor, but because you are the future of Iraq." She and Pitt have donated to other organizations, as well. Last year, the couple gave more than $13 million to nonprofit organizations, which was parsed out through their Jolie-Pitt Foundation to 17 organizations including Human Rights Watch, Global Health, and Pitt’s Make It Right foundation.

Breakdown: TV ($1,434,570), Print ($812,500), Internet ($218,000), Personal donations ($550,000)

Peter Kramer / AP Photo

#7, Rihanna

Charity: UNICEF
Annual Impact: $2,305,743

The Barbadian singer who became ubiquitous for her summer smash “Umbrella” in 2007 quickly became a pop star and fashion world muse. All the better for UNICEF, the international children’s aid organization which tapped the musical wonder girl to be the face of its first campaign highlighting its collaboration with Gucci in 2008. The campaign became something of a viral hit, generating more than 1 million results on the Internet. Previously Rihanna had performed at one of UNICEF’s fundraisers, which culminated in $5.5 million in donations. “We have a celebrity, a very famous face, together with the entire organization of UNICEF and Gucci,” said Gucci’s creative director. “With those three elements together, we want to surprise people, to impact people's hearts.” Rihanna also created The Believe Foundation in 2006 to help needy children.

Breakdown: TV ($738,243), Print ($507,500), Internet ($1,060,000), Personal donations (undisclosed)

Andrew Medichini / AP Photo

#8, George Clooney

Charity: United Nations
Annual Impact: $2,184,500

Hollywood’s leading man is one of the industry’s highest profile philanthropists. He was named a “Messenger of Peace” by the United Nations, praised by the world body for “focusing public attention on crucial international, political and social issues.” Much of that focus has been on Darfur through the organization he co-founded with Brad Pitt, Matt Damon, Don Cheadle, Jerry Weintraub, and David Pressman, Not on Our Watch. In 2008, Not on Our Watch donated $500,000 to a U.N. food agency to supply flights in Darfur. In 2006, the 48-year-old actor auctioned off his Academy Award gift bag for the United Way. As The Guardian has noted, Clooney’s gained nearly as much attention for his work off the screen as on, irking some along the way to becoming “the new King of Liberal Hollywood.”

Breakdown: TV ($0), Print ($1,787,500), Internet ($397,000), Personal donations (undisclosed)

Dan Steinberg / AP Photo

#9, Salma Hayek


Charity: UNICEF
Annual Impact: $1,620,959

Hayek has been the international public face of UNICEF’s 1 Pack = 1 Vaccine partnership with Pampers since January 2008. (Hayek is reportedly paid an undisclosed honorarium for her participation.) The campaign provides tetanus vaccines to women in developing countries. Hayek has said of the effort, "The thought of losing a child to a disease which can so easily be prevented seems unbearable, especially when it is within our powers to prevent it. If you know how to save a child's life, what could stop you?” Hayek is also known as a board member of and one of the celebrity faces behind V-Day, which fights violence against women.

Breakdown: TV ($455,959), Print ($910,000), Internet ($255,000), Personal donations (undisclosed)

Chris Pizzello / AP Photo

#10, Shakira

Charity: UNICEF
Annual Impact: $1,284,431

The 2006 release of “Hips Don’t Lie” propelled Shakira to American fame, but three years earlier, at 26, she became the youngest person ever to be appointed a UNICEF Goodwill Ambassador. It wasn’t her first foray into the world of international charity. When she was 18 years old, she founded the Pies Descalzos Foundation, which focuses on building schools and providing education in Colombia.

Breakdown: TV ($139,931), Print ($482,500), Internet ($662,000), Personal donations (undisclosed)

Toby Canham / Getty Images

#11, Charlize Theron

Charity: PETA
Annual Impact: $1,271,317

The South African-born beauty was plastered on billboards with her dog Tucker in an advertising campaign for PETA. “If you wouldn’t wear your dog, please don’t wear any fur,” said the tagline. She’s spoken out against “puppy mill” breeding facilities for dogs. “If you choose a dog from the mall,” Theron, 34, has said, “a dog you could have saved from the pound will die.” Porn star Jenna Jameson, a fellow PETA member, tried to persuade the Oscar winner to pose naked for another animal-rights campaign.

Breakdown: TV ($68,817), Print ($142,500), Internet ($1,060,000), Personal donations (undisclosed)

Shizuo Kambayashi / AP Photo

#12, Brad Pitt

Charity: Not on Our Watch
Annual Impact: $1,201,009

Just as certain as Brad Pitt is the quintessential modern Hollywood don, he’s also one of the most visible celebrities on the charity circuit. Along with hotshot Hollywood pals Matt Damon, George Clooney, Don Cheadle, and producer Jerry Weintraub and civil-rights lawyer David Pressman, Brad Pitt founded Not on Our Watch in 2007. The organization’s goal is to generate attention, press, and money to aid international crises. With his girlfriend Angelina Jolie, he donated $1 million in 2008 to the Make It Right Foundation, the nonprofit organization founded by Pitt to rebuild affordable, green homes in New Orleans’ Ninth Ward. Of course, being charitable is easier when you and your flame can demand $15 million to $20 million per movie (not to mention a few mil more for pictures of your kids). Pitt has also signed his name to letters opposing the Burmese junta, and given his time and face for public-service announcements against genocide in Darfur.

Breakdown: TV ($44,909), Print ($1,122,500), Internet ($33,600), Personal donations (undisclosed)

Kirsty Wigglesworth / AP Photo

#13, Orlando Bloom

Charity: UNICEF
Annual Impact: $1,096,298

In 2007, the Pirates of the Caribbean heartthrob joined the ranks of many of his fellow celebrities in support of UNICEF, working to raise awareness in Nepal, Russia, and Sarajevo and appearing in PSAs. Bloom was recently named a Goodwill Ambassador for the organization and in a trip to Nepal put his acting skills to work, appearing in a school radio production with local kids titled “Chatting With My Best Friend.”

Breakdown: TV ($16,798), Print ($757,500), Internet ($322,000), Personal donations (undisclosed)

Sipa / AP Photo

#14, Sharon Stone

Charity: amfAR
Annual Impact: $957,484

A major supporter of the American Foundation for AIDS Research for nearly 15 years, Sharon Stone became chairman of amfAR’s campaign for AIDS research in 1995. She was named the global fundraising chairman in 2007, joining other famous names like Kenneth Cole, the board chairman, and Liz Taylor, the founding international chairman. Throughout her amfAR tenure, she has hosted, emceed and auctioneer for amfAR events. In May of last year, she started off an amfAR auction by pledging $100,000 of her own money toward pediatric AIDS research, “I have a distinct sense of inner peace," said Stone, at the 2008 AmfAR Cinema Against AIDS charity auction. "I feel we're closer than ever to a cure and a vaccine."

Breakdown: TV ($108,984), Print ($667,500), Internet ($131,000), Personal donations ($50,000)

Carlos Alvarez / Getty Images

#15, Denzel Washington

Charity: Boys & Girls Clubs of America
Annual Impact: $896,767

Washington credits his early childhood participation in the Boys & Girls Clubs of America for his success later in life. “Denzel was a little wild back then, always getting into everything,” a mentor from the Mt. Vernon, N.Y., club told Parade. “He was a good kid, but he needed a little guidance.” In 1995, Washington gave $1 million to the South African President Nelson Mandela’s Children Fund. Eleven years later, Washington, 54, made the same gift to the Los Angeles-based Save Africa’s Children. This past spring he gave $50,000 to save the cash-strapped Roswell Boys & Girls Club. As for Denzel's total personal donations to the Boys & Girls Clubs of America over the past two years, publicist Alan Neirob wrote in an email, "as is policy for Mr. Washington, we do not comment on his donations." The bashful Mr. Washington's donations to the Boys & Girls Clubs are mentioned in several public reports.

Breakdown: TV ($319,767), Print ($525,000), Internet ($27,000), Personal donations ($25,000)

Dave Hogan / Getty Images

#16, Scarlett Johansson

Charity: Oxfam
Annual Impact: $876,973

As a global ambassador for Oxfam, the 25-year-old actress visited Sri Lanka and India in 2007. She has also supported (RED), which sells products and uses the proceeds to fight AIDS and HIV in Africa, since its 2006 inception.

Breakdown: TV ($63,973), Print ($695,000), Internet ($118,000), Personal donations (undisclosed)

Dan Steinberg / AP Photo

#17, Jessica Simpson

Charity: Operation Smile
Annual Impact: $666,149

Simpson’s lobbied Washington and visited Kenya on behalf of Operation Smile, which sends doctors to poor countries to operate on children with cleft palates and other fixable conditions that cause stigma. While in Kenya, the 29-year-old singer helped the surgical team in the operating room. Simpson’s performed for pediatric cancer survivors and others to raise money for the Children’s Hospital of Los Angeles. Simpson's publicist wouldn't reveal personal donations to Operation Smile, but said in an email, "Jessica and her family have a number of different charitable organizations that they contribute money and time to."

Breakdown: TV ($527,449), Print ($110,000), Internet ($28,700), Personal donations (undisclosed)

Kirsty Wigglesworth / AP Photo

#18, Sarah Jessica Parker

Charity: UNICEF
Annual Impact: $663,520

Millions may know the 44-year-old actress and new mom to twin girls as Carrie Bradshaw, but she has swapped the Choos for charity in life off-screen. Parker has been a spokeswoman for UNICEF since 1997, serving as the organization’s representative to the performing arts, a national ambassador, and spokeswoman for the organization’s Tap project and annual trick-or-treat drive. “It's really, simply that little box—which has changed since I was a child, but it's still that orange box, universally recognized. Simply put, [it] can change a person's life,” Parker has said of the organization’s Halloween event.

Breakdown: TV ($135,020), Print ($127,500), Internet ($401,000), Personal donations (undisclosed)

Alberto E. Rodriguez / Getty Images

#19, Harrison Ford

Charity: Conservation International
Annual Impact: $526,000

From Han Solo to Indiana Jones, Harrison Ford is used to saving the planet. He sits on the board of Conservation International, bringing attention to climate change. In one memorable public-service spot, Ford had his chest waxed to demonstrate the pain felt by deforestation. The Star Wars star is also the chairman of Young Eagles, a group that provides free flying lessons to children.

Breakdown: TV ($0), Print ($427,500), Internet ($98,000), Personal donations ($500)

Dan Steinberg / AP Photo

#20, Jessica Alba

Charity: Declare Yourself
Annual Impact: $520,100

Another new mom embraces children’s charities—in this case, Love Our Children USA. Like J. Lo, Alba was chosen as one of the group’s Moms Who Make a Difference in 2009. Her ad for voter group Declare Yourself showed her naked and her mouth covered with tape. “Only you can silence yourself,” the ad read. “Make them hear you. Register to vote now.” "I think it is important for young people to be aware of the need we have in this country to get them more active politically," Alba told People magazine. "People respond to things that are shocking."

Breakdown: TV ($0), Print ($470,000), Internet ($50,100), Personal donations (undisclosed)

Dan Steinberg / AP Photo

#21, Teri Hatcher

Charity: Children's Hospital Los Angeles
Annual Impact: $495,949

Teri Hatcher was once known as Lois Lane but thanks to her Desperate Housewives stardom she’s now acting like Superwoman. This September she completed the Malibu triathlon and raised $20,000 in the process for the Children’s Hospital of Los Angeles. The 45-year-old was one of the lead vocalists of Band From TV, a charity cover band that also includes House stars Hugh Laurie and Jesse Spencer, Heroes star Greg Grunberg and Hatcher’s Desperate Housewives co-star James Denton. She stretched her vocals for charity on American Idol’s charity fundraiser in the spring of 2008.

Breakdown: TV ($399,849), Print ($85,000), Internet ($11,100), Personal donations (undisclosed)

Taylor Hill / FilmMagic

#22, Bob Dylan

Charity: Feeding America
Annual Impact: $494,731

Bob Dylan pledged to donate all the royalties from his October 13 release, Christmas in the Heart, to fight hunger. Domestic royalties will go to Feeding America, while U.K. royalties will go to Crisis and all other international royalties will be distributed to World Food Programme. Feeding America estimates the proceeds will feed 1.4 million people.

Breakdown: TV ($22,131), Print ($417,500), Internet ($55,100), Personal donations (undisclosed)

Matt Sayles AP Photo

#23, Jennifer Aniston

Charity: St. Jude Children's Research Hospital
Annual Impact: $433,007

Aniston appears in television commercials for St. Jude’s Children’s Research Hospital, and pushes T-shirts to benefit the group. The 40-year-old has also donned T-shirts for Omnipeace’s “Stamp Out Violence Against Women and Girls of the Congo” campaign. “This is not OK, it’s human rights,” Aniston said about the abuse of women in Congo at an Omnipeace event this year.

Breakdown: TV ($255,607), Print ($115,000), Internet ($62,400), Personal donations (undisclosed)

Jonathan Haward, CP / AP Photo

#24, Matt Damon


Charity:
H2O Africa
Annual Impact:
$418,652

Matt Damon has played a genius janitor, a bisexual murderer, an international assassin, and now appears on-screen as a South African rugby player. Off-screen, he’s a father, husband, and activist. In 2006, he founded H2O Africa, a fund that provided wells and clean water to impoverished communities in Africa, an idea he developed while producing the 2008 documentary Running the Sahara, which followed three men as they ran across the desert in 75 days. H2O Africa merged with WaterPartners in July to form Water.org, which works with local communities to find lasting access to clean water.

Breakdown:
TV ($148,352), Print ($200,000), Internet ($70,300), Personal donations (undisclosed)

Peter Kramer / AP Photo

#25, 50 Cent


Charity:
G-Unity Foundation
Annual Impact:
$411,585

Curtis “50 Cent” Jackson survived nine gunshots to become one of today’s most financially successful rappers with an empire that includes a record label, clothing company, and branded platinum. He created the G-Unity Foundation to help low-income communities. The organization doled out $268,500 in grants during 2008, including $200,000 to the New York Restoration Project for a Queens community garden built in Jackson’s name. The foundation also supports a scholarship fund to support students enrolled at Queensborough Community College.

Breakdown:
TV ($4,485), Print ($267,500), Internet ($39,600), Personal donations ($100,000)

Evan Agostini / AP Photo

#26, Reese Witherspoon


Charity:
Avon Foundation
Annual Impact:
$401,931

In 2007, Witherspoon became honorary chair of the Avon Foundation, and has kept busy at events for the foundation since, using her famous face to help publicize the charity’s work for cancer research, domestic-violence awareness, and emergency relief initiatives. Witherspoon participated in a recent Walk for Breast Cancer that raised $8.1 million over the course of a single weekend and even served lunch to her fellow walkers. She has also hosted a high-profile gala for Avon along with a number of other events.

Breakdown:
TV ($81,131), Print ($282,500), Internet ($38,300), Personal donations (undisclosed)

Krista Kennell / Sipa Press / AP Photo

#27, Ellen DeGeneres


Charity:
The Humane Society
Annual Impact:
$393,365

The 51-year-old talk-show host handed out special Susan G. Komen cameras on her show in October, helping to bring awareness to the breast-cancer foundation. She helped with domestic hunger relief by hosting an American Idol special dedicated to Feeding America and other charities this fall. And she opened up her closet in April, putting items up for sale on eBay, to benefit the animal-protection group, the Humane Society. "Some things I only wore once. Some twice. And some I slept in. But they’re clean…ish,” Ellen said, announcing the event on her show.

Breakdown:
TV ($95,465), Print ($265,000), Internet ($30,400), Personal donations ($2,500)

AJM / PA Photos / Landov

#28, Ashton Kutcher


Charity:
Malaria No More
Annual Impact:
$366,875

Mr. Demi Moore was thought of as more of a prankster than a philanthropist until a series Twitter posts he wrote last spring called attention to World Malaria Day. “If we all rally we can make malaria a thing 4 history books,” Kutcher wrote. It was the culmination of a publicity stunt between Kutcher and CNN to see whose Twitter feed could reach 1 million followers first. ( Kutcher won.) The wager resulted in more than 75,000 mosquito nets donated by CNN, Kutcher, Oprah Winfrey, Ryan Seacrest, and other individual donors.

Breakdown:
TV ($194,475), Print ($87,500), Internet ($34,900), Personal donations ($50,000)

Peter Kramer, NBC NewsWire / AP Photo

#29, Jon Bon Jovi

Charity: Habitat for Humanity Annual Impact: $297,807

The New Jersey rocker has built homes through Habitat for Humanity. He also filmed a music video for the group called, “Who Says You Can’t Go Home.” His Soul Foundation, which donated $225,000 to Habitat for Humanity in 2008, was founded in 2006 to help keep families out of poverty. This month, Bon Jovi, 47, opened an apartment building and community center in Newark, New Jersey, with Mayor Corey Booker.

Breakdown: TV ($37,607), Print ($137,500), Internet ($10,200), Personal donations ($112,500)

Dan Steinberg / AP Photo

#30, Leonardo DiCaprio


Charity:
National Resources Defense Council
Annual Impact:
$240,996

In the years since Titanic, DiCaprio has become Hollywood’s top environmentalist. Besides going green (solar panels for his home, a hybrid car) and refusing to fly on gas-guzzling private jets, DiCaprio has done extensive work for Global Green USA and the National Resources Defense Council, where he is on the board of trustees. To publicize eco issues, DiCaprio did what he does best, writing, co-producing, narrating, and directing The 11th Hour, a documentary on global warming. He also shot a brooding ad for Tag Heuer watches, the proceeds for which went to National Resources Defense Council, and auctioned off a personal meeting and an invite to a premiere to raise funds for the NRDC.

Breakdown:
TV ($104,036), Print ($127,500), Internet ($9,460), Personal donations (undisclosed)

Evan Agostini / AP Photo

#31, Jennifer Garner


Charity:
Save the Children
Annual Impact:
$239,636

The mother of two camera-ready young daughters, Garner supports Save the Children. This year, she and the charity partnered with a refrigerator maker and Save the Children to encourage healthy eating. "It's important that children develop healthy eating and exercise habits early on, but often children living in poverty don't have access to healthy foods like fresh fruits and vegetables or chances to get enough exercise," Garner said. She’s lobbied the government and read to schoolchildren among her other ambassador duties for the charity.

Breakdown:
TV ($65,236), Print ($152,500), Internet ($21,900), Personal donations (undisclosed)

Peter Kramer / AP Photo

#32, Kelly Ripa


Charity:
Ovarian Cancer Research Fund
Annual Impact:
$236,120

Ripa somehow finds time to lend her support to three different charities that look out for women, children, and animals: the Ovarian Cancer Research Fund, Love Our Children USA, and the ASPCA. She has thrown endless events, filmed TV spots, auctioned off handbags for the charities, and is the face of major campaign with Electrolux to raise $500,000 for cancer research by 2010. She even found time to host a much-photographed dance party titled “Let’s Dance!” for the ASPCA last summer in the Hamptons.

Breakdown:
TV ($34,420), Print ($190,000), Internet ($11,700), Personal donations (undisclosed)

Chris Pizzello / AP Photo

#33, Carrie Underwood


Charity:
The Humane Society
Annual Impact:
$236,021

The country-music star recently gave $200,000 to the Humane Society, taken from the sales of her recording of the Mötley Crüe song, “Home Sweet Home.” May no good deed go unpunished: Underwood’s ties to the animal-protection group angered hunters. “It is a radical organization that seeks to end hunting and other responsible uses of animals in America," griped one leading sportsman. After Katrina, Underwood, 26, recorded a television spot for the Humane Society, detailing the plight of pets hurt by the hurricane. Her support of the four-legged doesn’t mean she’s turned a blind eye to all others. The American Idol winner flew out to perform for American troops stationed in the Persian Gulf around Christmas 2006 as part of an USO tour.

Breakdown:
TV ($22,121), Print ($60,000), Internet ($53,900), Personal donations ($100,000)

Joel Ryan / AP Photo

#34, Mariah Carey


Charity:
Make-A-Wish Foundation
Annual Impact:
$196,534

Carey has described herself in numerous interviews as “ eternally 12 years old,” which may explain her soft spot for kids. For over a decade, the "Sweet Fantasy" singer has worked with the Make-A-Wish Foundation as well as the Fresh Air Fund, with which she co-founded Camp Mariah for underprivileged New York City kids. Instead of lanyards and typical camp fare, Camp Mariah teaches campers career skills, and is often visited by Carey herself. Her contributions, including cash, have earned her the organization’s “icon award.”

Breakdown:
TV ($96,234), Print ($30,000), Internet ($20,300), Personal donations ($50,000)

Press Association / AP Photo

#35, Prince William


Charity:
Tusk Trust
Annual Impact:
$195,228

Continuing the long tradition of royal philanthropists, Prince William became the Royal Patron of Tusk Trust in 2005. The trust supports 25 conservation projects throughout 12 African countries, and aims to address poverty while acting environmentally responsible. The Trust is one of many organizations in the Princes’ Charity Forum, which brings together the different organizations supported by William and his brother Prince Harry. Taking a break from charity polo games, in 2008 William helped launch the Cycle of Life, a bicycle expedition through Africa to raise awareness (and funds) for the Tusk Trust cause.

Breakdown:
TV ($0), Print ($195,000), Internet ($228), Personal donations (undisclosed)

Krista Kennell / Sipa Press / AP Photo

#36, Eva Longoria Parker


Charity:
Padres Contra El Cancer
Annual Impact:
$180,100

The model and star of Desperate Housewives has her own charity, Eva's Heroes, which helps those with developmental challenges. Longoria’s sister was intellectually disabled and her mother taught special education. Her work with her own program and two cancer-fighting organizations—Padres Contra El Cancer and Rally for Children with Cancer—earned Longoria, 34, Hollywood Reporter’s Philanthropist of the Year award in 2009. “Eva's efforts on behalf of the causes near and dear to her are Herculean,” said the paper’s publisher.

Breakdown:
TV ($0), Print ($150,000), Internet ($30,100), Personal donations (undisclosed)

Peter Kramer / AP Photo

#37, Chris Rock


Charity:
Angel Rock Foundation
Annual Impact:
$160,907

In 2005, the 44-year-old comedian took his family on a tour of a South African shantytown, as part of program run by UNICEF. There, Rock, his wife, and two children met with children who had been orphaned by HIV and AIDS. Three years later, Rock’s wife, Malaak Compton-Rock, returned to the same spot with 30 kids from Bushwick, Brooklyn, as part of her Journey for Change organization. CNN documented the efforts. Those kids are helping out stateside as well, traveling to New Orleans to help rebuild the hurricane-damaged St. Bernard’s Parish.

Breakdown:
TV ($30,676), Print ($130,000), Internet ($231), Personal donations (undisclosed)

Evan Agostini / AP Photo

#38, Ben Stiller


Charity:
Save the Children
Annual Impact:
$151,519

Stiller’s charitable efforts continue apace. First, he gave his time, visage (and an undisclosed donation) to Bulgari’s 2009 charitable campaign for Rewrite the Future, a Save the Children program to provide education to children in war-ravaged countries. Then Stiller’s personal interest in education in the developing world led to trips to Uganda and Haiti. This month he combined charity and comedy with Stillerstrong, a headband parody of Lance Armstrong’s Livestrong wristbands and charitable campaign to raise serious funds to build a school and basic education infrastructure in Cévérine, Haiti. Stiller’s personal donations to Rewrite the Future remain under wraps, but Stillerstrong has raised $70,000 so far.

Breakdown:
TV ($50,719), Print ($67,500), Internet ($33,300), Personal donations (undisclosed)

Peter Kramer / AP Photo

#39, Jennifer Lopez


Charity:
March of Dimes
Annual Impact:
$138,585

The actress, performer, and 40-year-old mom was honored as one of Love Our Children USA’s Mothers Who Make a Difference in 2009. With the March of Dimes, Lopez started a national campaign focused on the problem of whooping cough, or pertussis. “I felt it was urgent to let parents know how important it is that they get vaccinated against pertussis to protect themselves and to help keep their babies safe from this dangerous disease,” Lopez said.

Breakdown:
TV ($39,385), Print ($55,000), Internet ($44,200), Personal donations (undisclosed)

Frank Franklin II / AP Photo

#40, Paul McCartney


Charity:
Adopt-A-Minefield
Annual Impact:
$134,763

For McCartney, relationships and activism have always gone hand in hand. The ex-Beatle has been a vegetarian for decades and worked constantly with wife Linda to promote animal rights and launch a hugely successful line of meat-free food prior to her death from breast cancer in 1998. He still works with PETA, which has given him a lifetime achievement award for his efforts, and has cited the Disney classic Bambi as partial inspiration for his vegetarianism. After marrying Heather Mills, an amputee and an outspoken advocate of Adopt-A-Minefield, McCartney threw his energies into the cause, and once donated his $1 million paycheck from a private concert to the organization.

Breakdown:
TV ($87,793), Print ($37,500), Internet ($9,470), Personal donations (undisclosed)

Peter Kramer / AP Photo

#41, Miley Cyrus


Charity:
American Red Cross
Annual Impact:
$106,164

Cyrus’s impact is hard to quantify. Her Get UR Good On, a partnership with Youth Service of America, is designed to spur social networking, volunteer projects for teens, and dole out small grants for specific community projects. She presented a $1 million check from Disney to the YSA during her Sweet 16 last year. She’s also a member of the American Red Cross’s National Celebrity Cabinet.

Breakdown:
TV ($52,464), Print ($15,000), Internet ($38,700), Personal donations (undisclosed)

Matt Sayles / AP Photo

#42, Phil McGraw


Charity:
American Red Cross
Annual Impact:
$89,909

Since Dr. Phil first appeared on Oprah’s show in 1998 and got his own show in 2002, he’s weighed in on just about everything—runaway teen prostitutes, practical advice for the wrongfully accused, the ethics of having octuplets. And he has a few favorite charities to go along with his favorite national scandals. There’s the Dr. Phil Foundation, started in 2003, which seeks to tackle obesity. (Though he had to eventually discontinue a line of weight-loss supplements.) And today he is part of the National Celebrity Cabinet for the American Red Cross. He keeps his personal donations under wraps, but lends his publicity to public-service announcements and used Twitter to encourage his followers to promote the Red Cross’ holiday giving campaign. Dr. Phil recently praised the group, saying, “their first response is always ‘Where do you need me?’”

Breakdown:
TV ($22,164), Print ($67,500), Internet ($245), Personal donations (undisclosed)

Evan Agostini / AP Photo

#43, Gisele Bundchen


Charity:
United Nations Environment Programme
Annual Impact:
$85,266

The new momma is a Goodwill Ambassador for the United Nations Environment Programme. “The environment has always been my passion,’’ Bundchen, 29, has said. “I grew up in a small town and I had the opportunity to live surrounded by nature.” The Brazilian beauty has worked to protect the forests in her native country through Florestas do Futuro. She’s even got a forest with her name on it—Gisele Bundchen Sementes—containing 25,500 shoots of 100 different species of trees.

Breakdown:
TV ($40,166), Print ($27,500), Internet ($17,600), Personal donations (undisclosed)

Virginia Sherwood / NBC NewsWire / AP Images

#44, Julia Roberts


Charity:
Hole in the Wall Gang
Annual Impact:
$82,801

Roberts has used her thousand-watt smile to bring attention to fellow actor and “ hero” Paul Newman’s Hole in the Wall Gang. “We've done a lot of these galas," Julia Roberts said at one event for the group after Newman’s death. "And I've never stood up without my buddy Paul Newman. It seems so much easier to sing and dance and make a fool of yourself when he's right next to you. He encourages fun, more than any person I've ever met."

Breakdown:
TV ($0), Print ($82,500), Internet ($301), Personal donations (undisclosed)

Tim Whitby / Getty Images

#45, JK Rowling


Charity:
Gingerbread
Annual Impact:
$60,975

The world’s bestselling author not named Dan Brown has a charitable reputation that befits her welfare-to-billionaire biography. Once a single mother, Rowling, 44, is the president of Gingerbread, a British single-parent family group which she’s been involved with since 2000. She’s penned forewords and articles for the organization, and offered her writing talents to Comic Relief. Millions of copies of Fantastic Beasts & Where to Find Them and her Quidditch Through the Ages were printed on behalf of Comic Relief, helping to make one of the largest single charitable donations in British history, according to the Sunday Times.

Breakdown:
TV ($0), Print ($60,000), Internet ($975), Personal donations (undisclosed)

Jacquelyn Martin / AP Photo

#46, Jerry Seinfeld


Charity:
Owen Hart Foundation
Annual Impact:
$60,036

The comedian and television star has pitched in for the Owen Hart Foundation, a charity with various causes dedicated to the memory of the professional wrestler who died in 1999. Seinfeld, 55, raised $150,000 for the outfit this summer when he headlined a two sold-out shows in Calgary, Canada. As for personal donations, Seinfeld's rep wouldn't say. "We do not discuss any financials," his publicist wrote in an email.

Breakdown:
TV ($0), Print ($60,000), Internet ($36), Personal donations (undisclosed)

Graham Hughes / The Canadian Press / AP Photo

#47, Celine Dion


Charity:
Canadian Cystic Fibrosis Foundation
Annual Impact:
$30,366

The Canadian diva, whose power ballads dominated the charts in the 1990s, is the self-described National Celebrity Patron for the Canadian Cystic Fibrosis Foundation. Her involvement with the group dates back more than 25 years. The 41-year-old pop star once told USA Today about the moment her niece died of the disease. "I was singing in her ear, supporting her body. I felt every part of her body leaving.”

Breakdown:
TV ($0), Print ($30,000), Internet ($366), Personal donations (undisclosed)

Alberto E. Rodriguez / Getty Images

#48, Hilary Duff


Charity:
Kids With a Cause
Annual Impact:
$16,800

At only 22 years old, the Disney singer is already kicking in big for charity. She gave $250,000 to help Katrina victims, a portion of which went to USA Harvest, an anti-hunger group. For 10 years, Duff has helped Kids With a Cause. The children’s group is hawking a book, Hilary’s Heart about her charity work to raise money for its cause. Duff isn’t just devoted to her fellow humans: She’s raised hay for horses through Return to Freedom, a wild-horse sanctuary.

Breakdown:
TV ($0), Print ($7,500), Internet ($9,300), Personal donations (undisclosed)

Joel Ryan / AP Photo

#49, Robert De Niro


Charity:
FilmAid International
Annual Impact:
$7,527

In 1999, Hollywood film producer Caroline Baron created FilmAid International to use film to educate and inspire impoverished communities. Robert De Niro serves on the organization’s advisory board, but save donations that haven’t been disclosed, his contribution has been negligible.

Breakdown:
TV ($0), Print ($7,500), Internet ($27), Personal donations (undisclosed)

Sipa / AP Photo

#50, Paris Hilton


Charity:
Starlight Children’s Foundation
Annual Impact:
$538

Over the past few years, Hilton has become one of the most visible supporters of the Starlight Children’s Foundation, which provides support as well as education and entertainment for sick or injured children. Hilton, along with her sister Nicky and mother Kathy, is a frequent guest of the organization’s events and has hosted the kids at her Bel-Air home and has been known to Twitter on behalf of Starlight kids saying, “They are such sweet angels.” She recently designed a T-shirt for Forever 21, the sales of which will go to help the foundation. Unfortunately, the world has barely noticed.

Breakdown:
TV ($0), Print ($0), Internet ($538), Personal donations (undisclosed)