Will Apple Take On Console Games?

Could Apple soon take on the Playstation 3 and Xbox360, too? The company already sells millions of games on its App store—and it could soon add application support to Apple TV in a move that would clearly paint a target on the console-gaming market. Apple hasn’t confirmed its plans, but the vice president of Electronic Arts is openly fretting about it: “If it was anyone but Apple, I’d say that’s going to be very hard,” he says. “They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”