Nothing says “I love you, mom” like a box of dead flowers.
The flower delivery service 1-800-Flowers enraged so many customers this past Mother’s Day that the Twitter hashtag #1800flowersfail began trending worldwide. Angry sons and daughters took to social media to call out 1-800-Flowers for screwing up their orders. The range of complaints included everything from dead flowers to no delivery at all to whatever this is:
@1800flowers 1 What my mom received 2 What it's supposed to look like. Is this a cruel joke? pic.twitter.com/Vc5KlzKWsX
— Samantha Harbison (@skharbison) May 9, 2015
Some people were delivered beautifully arranged bouquets of air.
@1800flowers Imagine moms surprise when she opened a box of fresh air. Thanks for ruining Mother's Day! pic.twitter.com/EEXJ0UBWpi
— Chris Feinstein (@FeinsteinComedy) May 10, 2015
Some fared a little better and received at the least some sort of plant.
Thanks @1800flowers for breaking my Mom's heart and ruining #MothersDay. #1800flowersfail pic.twitter.com/AYNPXF9v7F
— Dan Ratner (@DJDeathRay) May 10, 2015
And some did receive flowers—they just weren’t the ones who had ordered them.
The flowers I ordered for my stepmom weren't even delivered to the right house so looks like she won't be getting them #1800flowersfail
— Alison Collins (@Alison_Collins) May 11, 2015
Since Mother’s Day, 1-800-Flowers’ Twitter feed has consisted entirely of damage control as it answers angry Twitter users with apology after apology. Scrolling through the feed is an experience: Each Tweet is signed by a different employee—Renee, Ali, Katy, Lori, and Becky make up just a few.
The delivery service’s Facebook Page is also swamped with complaints.
”My 18 year old son who is a United States Marine living several hundred miles away from home ordered me Mother's Day flowers to be delivered to my work on Friday 5/8. They have still not been delivered and Mother’s Day has come and gone,” one user wrote.
Another gave a similarly sad story: “I ordered this arrangement for my mom in a nursing home over 900 miles from me. She got nothing. I have called with no help. She's 92.”
1-800-Flowers has had a history of reports calling out unfulfilled orders on important holidays, including this past Valentine’s Day and last year’s, too. So between this hashtag and the company’s 1.2-stars-out-of-5 rating on Consumer Affairs’ website, the question may now be, Why isn’t anybody learning from this?