Amazon Prime Video has swiftly reversed a controversial change to its James Bond artwork in the U.K. after fans noticed the secret agent’s iconic firearm had been digitally removed from promo posters. The alterations, which coincided with ‘James Bond Day’ on October 5, sparked accusations of “cultural vandalism” and allegations that Amazon was seeking to erase the character’s history after paying more than $1 billion to acquire the rights to the franchise earlier this year. Some of the posters, such as those for Sean Connery’s Dr. No and Pierce Brosnan’s GoldenEye, had the guns literally airbrushed out of the original image, while others were more subtle. A picture of Roger Moore in A View to a Kill had the actor’s arm elongated to push the firearm offscreen, while Daniel Craig’s weapon in Spectre was cropped out of sight. Following the backlash, the promo images have been changed to include stills from the actual movies, although they have once again been conveniently selected and cropped to avoid any depictions of firearms.
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