Tech

Amazon Plans to Resume Advertising on Chaos-Ridden Twitter: Report

COULDN’T RESIST

The news, broken by a Platformer editor, followed a mass exodus of advertisers in the wake of Elon Musk’s takeover.

GettyImages-1065011338_hssfcn
Smith Collection/Gado/Getty

Amazon plans to resume some of its advertising on Twitter in the coming days, according to Platformer’s Zoë Schiffer. “Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform,” Schiffer tweeted Saturday night, citing a source with knowledge. It comes after Amazon partially joined a variety of advertisers in a mass exodus following Elon Musk’s takeover of the platform, and it followed Musk’s assertion that Apple—its largest advertiser, according to him—has resumed advertising. A spokesperson for Amazon declined to comment.