Your hair is one of the first things people notice, so you want it to always look radiant. amika makes this process effortless with its various products designed to accommodate a wide range of different hair types, textures, and styles. Instead of using questionable ingredients like sulfates, parabens, and phthalates, amika uses powerhouse ingredients like sea buckthorn—which can increase hair shine, softness, and strength—in all of its products.
One of the newest additions to amika’s line is the superfruit star lightweight hair styling oil that’s great for all hair types. It creates a protective barrier around your hair to shield it from breakage, heat damage, and frizz. The result? Silky-smooth hair that turns heads wherever you go. Plus, this new hair styling oil pairs well with the normcore signature shampoo and conditioner.
The normcore shampoo uses coconut acid which creates an excellent lather and leaves your hair looking nourished and feeling soft. amika touts this shampoo leaves hair seven times more conditioned.
The second half of this dynamic duo, the normcore conditioner, is enriched with shea butter to deliver deep nourishment and intense hydration—all without weighing your hair down.
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