Anti-Vaccine Facebook Ads Target Women in Measles-Stricken States
Nearly 150 spots are targeting women over the age of 25—the group most likely to include mothers of children who might need to be vaccinated.
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Facebook’s advertising platform is being used to widely circulate anti-vaccine conspiracy theories and misinformation as the nation is attempting to control the resurgence of childhood illnesses that can easily be prevented through vaccinations.
PAY DIRT compiled data on seven Facebook pages now running promoted anti-vaccine posts in the United States. Together, they have bought 147 ads on the platform, ads that have been viewed between 1.6 million and 5.2 million times. They overwhelmingly target women over the age of 25—about 72 percent of the people who viewed them were in that demographic—the group most likely to include mothers of children who might need to be vaccinated.